Me and my sister started ROSLIC in the small town of Ajmer, Rajasthan. The idea of launching an Indo-Western clothing line stemmed from our time spent at our family business, 'Krishna Kapda Mandir,' a ladies wear clothing store. Here, we gained first-hand experience interacting with female customers and noticed a gap in the market for a high-quality Indo-Western brand. Women were seeking unique alternatives to the typical kurti and kurti pant sets, expressing a desire for something different.

As we embarked on the journey of building ROSLIC, I reached out to family members residing in Spain. Their insights revealed a significant demand for these types of garments in Europe, igniting a eureka moment within us. We realized that Indian apparel wasn't just sought after within India, but also internationally. This revelation solidified our vision to create a truly global brand, blending Indo-Western styles with a subtle infusion of Indian culture in every design.

And thus, ROSLIC was born.